Consumer anxiety around air pollution is on the rise across the UK, with more people concerned about air quality than ever before. New analysis of online habits has revealed that ‘air pollution’ has never been Googled more, with searching at an all-time high.
The study, performed by British air purification company, MedicAir, suggests that UK consumers and business decision-makers are losing sleep worrying about air pollution with online searches peaking at 1:40am.
This growing anxiety is also reflected on social media. There has already been 461,000 mentions of ‘air pollution’ on social media so far this year, which equates to almost 3,000 posts per day dedicated to the subject.
It’s no surprise that consumers are growing more anxious as air pollution levels rise. Recent incidents, such as the wildfires in Canada, the UK’s ‘Pollen Bomb’ and the news that The Mayor of London triggered a high air pollution alert as warm weather and a build up of local emissions hit the capital, are feeding into this consumer panic.
Dr. Matthew Perkins, Managing Director of MedicAir, commented: “It is clear to see that anxiety about air pollution is on the rise. And it is completely understandable. It is not something many people thought about just a few years ago, and now it is plastered all over social media and in the mainstream press. This is why Clean Air Day exists, serving as a reminder of the dangers posed by poor air quality.
“In the wake of recent wildfires and the pollen bomb in the UK, the need for clean air has never been more critical. Interestingly, although the issue of air pollution is international, it is actually British companies at the forefront of the clean air movement, taking proactive measures to combat the hazards of bad air.
“We understand the importance of clean air for the well-being of individuals and communities, and we want to further this educational message to the majority. If we work together, we can create a safe and healthy environment for all.”
